444j Privacy Policy

1 Information We Collect

When you register for and use a 444j account, we collect certain categories of personal information. The scope of data collected depends on the stage of your relationship with the platform — whether you are browsing as a guest, registering a new account, verifying your identity, or actively playing and transacting.

1.1 Account Registration Data

When you create a 444j account, you are required to provide the following information:

• Full name as it appears on your government-issued identity document
• Date of birth (to verify you meet the 18+ age requirement)
• Mobile phone number registered in Bangladesh
• Preferred username and account password (stored in hashed, non-reversible form)
• Mobile financial service account reference (bKash, Nagad, Rocket, or Upay number) for payment processing

1.2 Identity Verification (KYC) Data

As part of our Know Your Customer (KYC) obligations, we may request copies of identity documents including your National Identity Card (NID), passport, or Bangladesh driving licence. These documents are processed securely by our verification team and stored in an encrypted document management system. KYC documents are not shared with third parties except where legally required by a competent authority.

1.3 Transactional Data

444j maintains records of all financial transactions conducted through your account, including deposit amounts, withdrawal requests, bonus credits, and bet settlements. This data is retained for financial reconciliation, anti-fraud monitoring, and regulatory compliance purposes.

1.4 Technical and Usage Data

When you access the 444j platform — whether via desktop browser or mobile — our servers automatically collect certain technical information, including:

• IP address and approximate geographic location (city-level)
• Device type, operating system, and browser version
• Pages visited, session duration, and navigation paths within the platform
• Game sessions initiated, bet amounts placed, and outcomes (for responsible gaming monitoring)
• Timestamps of login, logout, and key account actions

2 How We Use Your Data

444j uses the personal data it collects for clearly defined, legitimate purposes. We do not process your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which your data is processed are as follows:

2.1 Marketing Communications

444j will only send you promotional communications — including bonus offers, tournament announcements, and seasonal promotions — where you have explicitly opted in to receive such messages. You may withdraw your consent to marketing communications at any time by contacting the 444j support team via live chat. Withdrawal of marketing consent does not affect the operation of your account or your eligibility for promotions that you actively claim through the platform.

2.2 Automated Decision-Making

444j uses automated systems to flag unusual account activity, including rapid successive withdrawals, atypical betting patterns, and logins from unrecognised devices. These automated flags trigger a manual review by our security team — no account action (suspension, restriction, or closure) is taken solely on the basis of an automated decision without human oversight.

3 Data Sharing & Third Parties

444j does not sell, lease, or trade your personal data. We share your information with third parties only in the limited circumstances described below, and only to the extent necessary for the specific purpose stated.

3.1 Payment Service Providers

To process your deposits and withdrawals, 444j transmits the minimum necessary payment reference data to your chosen mobile financial service provider (bKash, Nagad, Rocket, or Upay). Each of these providers operates under their own privacy policy and data protection obligations. 444j does not receive or store your full mobile banking PIN or password.

3.2 Game Software Providers

444j's casino and sports betting products are powered by third-party game providers including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming. When you launch a game, a session token is passed to the relevant provider to authenticate your game session. Game providers may collect anonymised gameplay data for their own RNG certification and fair-play auditing purposes. They do not receive your full name, NID details, or payment information.

3.3 Legal and Regulatory Disclosure

444j may be required to disclose your personal data to law enforcement agencies, financial intelligence units, or other competent authorities where we receive a lawful request, court order, or where disclosure is required to prevent fraud, money laundering, or other serious criminal activity. In such circumstances, 444j will disclose only the minimum data necessary to comply with the legal obligation.

3.4 Corporate Transactions

In the event of a merger, acquisition, or asset sale involving 444j, your personal data may be transferred to the acquiring entity as part of the transaction. In such an event, 444j will notify affected players and ensure that the acquiring entity agrees to honour the commitments made in this Privacy Policy.

4 Cookies & Tracking Technologies

444j uses cookies and similar client-side storage technologies to deliver a secure, personalised, and consistent experience across your sessions on the platform. This section explains the types of cookies we use, their purpose, and how you can manage your cookie preferences.

4.1 Types of Cookies Used

• Strictly Necessary Cookies: These cookies are essential for the platform to function. They maintain your login session, store your session token securely, and prevent cross-site request forgery (CSRF) attacks. These cookies cannot be disabled without breaking core platform functionality.
• Preference Cookies: These cookies remember your platform preferences, such as your chosen language, odds format, and display settings. They are not used for tracking and do not contain personally identifiable information.
• Analytics Cookies:444j uses first-party analytics cookies to understand how players navigate the platform, which pages are most visited, and where technical errors occur. This data is aggregated and anonymised — it is not linked to your individual account profile.
• Security Cookies: These cookies support our fraud detection systems by storing a device fingerprint that helps identify unusual login patterns or account access from unrecognised devices.

4.2 Third-Party Cookies

444j does not permit third-party advertising or tracking cookies on its platform. Game providers may set their own session cookies within their game iframe environments; these are limited to the game session and are not accessible by 444j's own scripts.

4.3 Managing Cookies

You can manage or delete cookies through your browser's settings at any time. Please be aware that disabling strictly necessary cookies will prevent you from logging in and using the platform. Disabling preference or analytics cookies will not affect your ability to place bets or access games, but may result in a reduced personalisation experience.

5 Data Security & Storage

444j takes the security of your personal data seriously and implements a layered approach to data protection that covers both technical infrastructure and operational procedures.

5.1 Technical Security Measures

• All data in transit is encrypted using TLS 1.2 or higher. Connections using outdated protocols (SSLv3, TLS 1.0) are rejected by default.
• Passwords are stored using industry-standard one-way hashing with a unique per-account salt. 444j staff cannot retrieve your password in plaintext under any circumstances.
• KYC documents are stored in an encrypted document management system with access restricted to authorised verification personnel only.
• Payment reference data is tokenised — the full payment account number is never stored in 444j's primary application database.
• Database servers are isolated from public internet access and accessible only via authenticated internal network connections.
• Regular penetration testing and security audits are conducted to identify and remediate potential vulnerabilities.

5.2 Data Storage Location

444j's primary data infrastructure is hosted on secure cloud servers. Player data associated with Bangladeshi accounts is processed in accordance with the data handling obligations applicable to the platform's operating jurisdiction. All data processors engaged by 444j are contractually obligated to implement equivalent security standards.

5.3 Data Breach Response

In the unlikely event of a data security breach that affects your personal data, 444j will investigate the incident promptly, take immediate steps to contain and remediate the breach, and notify affected players as soon as practicable with information about the nature of the breach, the categories of data affected, and the steps you should take to protect yourself. 444j will also notify relevant regulatory authorities where required by applicable law.

6 Your Rights Over Your Data

As a 444j player, you have a number of rights in relation to the personal data we hold about you. These rights can be exercised at any time by contacting the 444j support team via live chat. We will respond to all valid data rights requests within 30 days of receipt.

6.1 Right of Access

You have the right to request a copy of the personal data that 444j holds about you, including your account registration information, transaction history, KYC verification status, and communication history with our support team. We will provide this data in a clear, readable format via a secure channel.

6.2 Right to Rectification

If any personal data held by 444j is inaccurate or incomplete, you have the right to request that it be corrected. For most account details — such as your contact mobile number — you can update this information directly in your account settings. For name corrections or date-of-birth amendments that affect your KYC status, you will need to contact our support team and provide supporting documentation.

6.3 Right to Erasure

You may request the deletion of your personal data from 444j's systems. Please note that this right is subject to certain limitations: where data is required to be retained for legal, regulatory, or anti-fraud compliance purposes (for example, transaction records and KYC documents), 444j may be obligated to retain that data for a specified period even after your account is closed. We will clearly explain any such retention obligations at the time of processing your erasure request.

6.4 Right to Object to Processing

Where 444j processes your data on the basis of legitimate interest (for example, for responsible gaming monitoring or fraud detection analytics), you have the right to object to that processing. 444j will review any such objection and cease the relevant processing unless we can demonstrate compelling legitimate grounds that override your interests.

6.5 Right to Withdraw Consent

Where 444j processes your data on the basis of your consent — primarily for marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal. To withdraw marketing consent, contact our support team via live chat or update your notification preferences in your account settings.

7 Data Retention Policy

444j retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with your identity. If you have a specific query about the retention of your data, please contact our support team via live chat.

8 Updates to This Policy

444j reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform functionality. When we make material changes to this Policy, we will notify active players via the platform's notification system and update the effective date shown at the top of this page.

Where a change to this Policy requires your fresh consent — for example, if we introduce a new category of data processing that was not previously covered — we will present the updated Policy to you at your next login and request your explicit acceptance before you continue using the platform.

We encourage you to review this Privacy Policy periodically so that you remain informed about how 444j protects your personal data. If you have any questions, concerns, or requests relating to your privacy or the contents of this Policy, please contact the 444j support team at any time via live chat. Our support team is available 24 hours a day, 7 days a week, and can assist in both English and Bengali.